Maybe it is just me, but at the last Olympic, winter, games there were ads declaring that McDonalds was an official restaurant, or food, of the Olympics? I pondered this at the time but never got around to writing about it and then the moment had passed. And now there are ads proclaiming that McDonalds is a proud sponsor of the United States Olympic team. As I say, maybe it’s just me but does this strike anyone else as oxymoronic?
Here are some of the fittest folks in the world, being sponsored by the purveyor of some of the least healthy food on the planet; the food of all evil. We are in an America increasingly caught up in health crazes, diet crazes, food fads in some spectrum of society and increasingly and unrelentingly morbidly obese across many groups. Just take a walk through most Walmart stores and your self esteem will increase by 100%.
So while restaurants and brands are madly advertising that things are “natural” “organic” “gluten free” and “gmo free” (a blog for another day) these elite athletes are, dare we say it, eating McDonalds? Is this a great leap to some kind of food legitimacy for the fast food chain? First they start offering apples in their kid’s meals, then salads, now the olympics. While I don’t begrudge the Olympic athletes any support wherever it can be found, and I think apples are a great idea, we should not be fooled into thinking this is good food. Even if you are a committed carnivore this is not good food. It is processed, frozen, pre-prepared. As brands like Panera strive to convince us we are going back to clean and fresh, we seem to be farther than ever from just cooking fresh real food for ourselves.
Dont be fooled, fast food is fast for a reason. And most of us don’t burn 5000 calories a day or more working out.